The last few weeks have been a whirlwind over here as I’ve been staying busy with client work and getting ready for a much-needed break in Mexico. The highlight by far has been working with Leah Joan Fitness to get ready for the launch of her new fitness program: Blueprint to a Better You.

I loved every minute of working with Leah to design her training manual, create the sales funnel website for her, and help with her launch strategy along the way.

In just two short weeks, I helped Leah:

• Turn her vision from and an “ugly Word document” (her words), into a beautiful 58-page interactive program
• Set up, customize and build out an entire e-commerce sales funnel for her customers
• Provide daily strategy, ideas, and biz coaching throughout our engagement

We also worked with a sales/launch copywriter, to write her sales page which I HIGHLY recommend when creating a sales funnel.

With the improvements we made to her program design and sales funnel, Leah was able to charge more than double what she’s charged for similar programs in the past. She is currently a few days into her 1-week launch, and already has more signups than she got in her entire sales cycles for previous programs!

She’s already made back 2X her investment, and is on track to earn 5X more revenue from this launch than any of her past launches!

Plus, she plans to convert this program into an evergreen offer that people can continually purchase, which means she’ll keep generating ongoing revenue. I’d say she made a pretty good investment!

This is the difference professional design and a seamless sales experience can make for your business.

As I was working with Leah on her launch, I couldn’t help but notice that a lot of questions came up that, as a business strategist and designer are second nature to me, but aren’t so obvious for business owners who are setting up a professional sales funnel for the first time.

If you’re thinking about creating an e-commerce funnel for your digital program or course, there are lots of details you’ll want to think about throughout the process.

Ask yourself these questions about your next launch:

1. WHAT SOFTWARE WILL ALLOW YOU TO PROVIDE THE BEST EXPERIENCE FOR YOUR USERS?

Leadpages, Clickfunnels, Kajabi, Thinkific and many others are great options for setting up your sales funnel, but they all have slightly different functionality. You’ll want to look into these and make sure you choose the platform that will work best for your customers.

2. WHICH PAYMENT PROCESSOR WILL YOU USE?

Stripe, Square, Paypal, any of these can work, but make sure you choose one that integrates easily with the software you’re choosing to host your program/course.

3. WHAT TYPE OF PAYMENT OPTIONS WILL YOU OFFER YOUR CUSTOMERS? 

Will they need to pay in full up front, in monthly payments, on a subscription basis? This will depend on the type and price point of your offer, and your audience’s preferences. But also think about YOUR needs as a business owner, and what payment model will work best for you.

4. WHAT WILL YOU OFFER AS AN UPSELL IN ADDITION TO YOUR PROGRAM/COURSE?

This is a no-brainer way to add revenue to your launch, but many business owners skip this entirely. Once a customer purchases your program, that means they already trust you and are feeling excited about what you have to offer them. This is the perfect moment to offer them more value for an extra fee. This could be a 1:1 call with you, additional support throughout the program, etc. It can be something really simple, and make a huge difference to your revenue results!

5. WHERE DO YOU WANT TO STORE YOUR CUSTOMERS’ EMAIL INFORMATION?

You can store it within the sales funnel platform, or integrate them into your email marketing provider (MailChimp, ConvertKit, etc.) Personally, I recommend connecting your funnel with your email marketing platform so it’s easier to stay in touch with your customers, send updates about their program/course, and add them to your regular email list.

6. HOW WILL YOUR PROGRAM OR COURSE BE DELIVERED TO YOUR CUSTOMERS?

Make sure you have a plan for what happens immediately AFTER they’ve purchased from you. Will you send them a digital download via email? Will they download it on the Thank You page after purchasing? Will you host the content on a platform like Thinkific or Teachable that they can log into? This is a hugely important part of the customer experience that often gets overlooked!

Thinking about these things ahead of time will make setting up the sales funnel for your next course/program launch so much easier. And of course, your designer should be able to help you make these decisions and choose the software and setup options that will work best for your launch.

I’m so grateful that I get to work with such amazing clients like Leah.

Here’s what she had to say about our work together:

“Ashley exceeded my expectations in every way possible. She was so helpful, answered all of my questions, and made sure to explain the techy things that I didn’t necessarily understand as well. She was able to take my personality, my words, and everything about me, and make it into a PDF that fit my brand so beautifully. What I loved most about working with Ashley is that she’s not only a graphic designer but a business strategist too. She helped me market myself properly, gave me tons of ideas on what to post + emails to send, and she already started thinking of ideas for my next program! Hiring her was the best business decision I’ve ever made for myself.”

Hearing responses like this and helping my clients get better results from their launches MAKES ME SO HAPPY!

If you’re ready to take your program/course launch to the next level and give your customers a streamlined and professional experience, all while having the BEST time, start a conversation!

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