You’re on step #537 into your brand-spankin’ new business launch plan. You’ve hired the designer for your logo (and it’s looking DOPE!), you’ve finalized your service menu, and you’ve even got a few people who said they’ll be first in line for your offerings once you’re ready to launch!
…but now it’s time to tackle the missing piece of the marketing puzzle; and it’s a big one.
You’ve got to get your pro website launched. 😱
I hear you: you want to save a little money on this part. You think you can just give Squarespace or Wix a whirl. That’s what everybody’s using these days, right? Well.. no, but we’ll get into that later!
You already have an idea of the website style you want. You kiiiind of understand how to get your own site URL. Maybe you can figure out the whole “SEO” thing yourself. I mean… why NOT take a stab at the DIY website method?
If these thoughts have ever crossed your mind, I’m here today to share that I’ve been exactly where you are! I thought I could DIY it forever too, until I realized that my audience deserved more. I’m jumping into why your top-notch biz (especially in its infancy!) DESERVES a high-quality, profit-driven, professional website to launch with.
Here’s why we believe it:
Even if it only feels like a hot minute since your high school Computer Studies class where you learned to layer a cool design in Photoshop… the truth is that you can’t just take up Web Design in an afternoon.
DIY Website platforms like Squarespace and Wix have tried to help you out with their handy drag-and-drop templates, and we can see from a design perspective why their platforms are very appealing for most business owners! But we know you, and you want to do this BIG. So what if the custom look you’re craving isn’t do-able within a drag-and-drop design boundary?
We think your business is worth so much more than a bargain bin, one-size-fits-all website! (or a replica of what your competition has…)
Experienced web designers lean on their years of design knowledge to craft a beautiful, seamless experience. One that shows your clients and customers how they should FEEL about your business and brand. One that inspires a profit (and click happy) party.
Experienced designers are kickass problem-solvers who make it feel like your wish is their command! It’s a little like having your own personal genie. You want it; you’ve got it. Professional designers are educated in colour palettes, typeface pairings and so much more good stuff.
Friend, I know you could!
All business owners have a laundry list full of skills up their sleeve, that’s why we run this entrepreneur game.
But even without a DIY drag-and-drop method, you’re still going to need the right tools for the job. To land a look that compares with the others in your industry, you’re gonna need Adobe products, Premium Plug-ins, Email Marketing Tools, Landing Page Software… the list goes on.
That DIY plan isn’t looking so cost-effective now, is it? Plus.. you’ll have to figure out all the tech stuff completely solo. 😅
“Anything that can go wrong will go wrong.” 🙅🏻
Yup. You heard it.
What happens when a link dies on an important page? We’ve seen it happen too many times to count! What’s your action plan for when your checkout process hits a snag? What if you accidentally mess up trying to change a page background color by yourself, and the whole site implodes before your very eyes?! (yikes…)
…and any pro designer knows that this one-on-one support is worth its weight in gold.
A little secret: web designers don’t LIKE when the amazing site they spent weeks building for you doesn’t look right or just isn’t working the way it should be. Some would say that this sort of thing bugs us to our very core.
So we KNOW when you went poking around in your site’s back-end last night at 2am because “inspiration just hit you!” and you were feeling very rose gold with coral accents (…was the rose bottle your muse, maybe? Who knows!), but Murphy’s Law rang your doorbell and you went and let him right in.
You hit a few wrong buttons and totally fudged it all up. And we forgive you, ok? We’re here when you need us to fix everything up for you. Think of a professional web designer as your morning dose of extra-strength Advil and a cold bottle of blue Gatorade.
When you’re so involved with building up and running your own biz, it can be difficult to gain clarity on your client’s user experience.
Pssst… if you hire a design team who also happen to be total tech, marketing and copy wizards (you know.. like us!) you’ll also get hooked up with market research help, compelling copy that SELLS, and ongoing site audits. #value
We have come across a ton of DIY websites missing key things audiences NEED, like:
We’ve also seen a lot of these “oopsies” that need to go… like, yesterday:
Web Designers know the things your clients and looking for and fill the gaps. We are experienced in determining what kind of site you need for your target market. Plus, we actually make the building process fun for you. Mainly, because you don’t have to do it alone!
If you’re thinking about taking your website from DIY to PROFESH status, you already know the deets by now: we’re here for that!
Reach out to get started on your personalized website design experience. We’ll hook you up with a free discovery call and get rollin’ on making all of your dollar dreams come true.
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Ashley Gadd is an award-winning digital marketing strategist, graphic designer, and educator who helps clients turn their squirrely ideas into captivating and strategic brands that convert. Blending her background in nonprofit marketing with her education in design, Ashley offers customer-centric brand experiences that connect the visual and strategic dots to give her clients the tools to build a sustainable and profitable business they’re proud of.
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