Rebranding costs can be a stickler for some businesses. But let’s get one thing straight first.
You can DIY or invest as much as you wish by hiring or collaborating with other like-minded businesses. However, the results will vary vastly from one to another! So, i’m going to be straight with you! I can guarantee you that your business is going cost more than $5 on Fivver (and maybe more than $99 on 99 Designs!)
Here’s the harsh reality! It can cost you between $1,000 – $15,000 and upward for an individual/small business brand. (I won’t be discussing medium-large business costs today!)
To best determine what will work for your business (and your budget!), let’s break it down into digestible, bite-sized budget-conscious options.
If you’re just starting out, that’s no problem. For everything to start your business with no money, reference Marie’s massive list of 322+ business resources.
This list is a game-changer if you’re a DIY’er! It is literally the biggest curated list I’ve ever found! And, I’m not about re-creating what’s already available but sharing only the best of what is.
Estimated BUDGET: Your Time – how much is it worth?
Start building the foundation and core mission for your business! Think of your brand positioning as your business guide. It is your reference to keep you and your business in alignment with your goals. Remember, brands that are consistently presented see an average revenue increase of 23%.
A good brand position document will include the following:
Your brand positioning solidifies why you are different in this noisy marketplace. And, it will help your audience better understand your brand personality. This document should be an ever-growing, never stale guide for you. You should iterate on it, make it better, adapt and reposition as the season’s change and you develop within your business.
Estimated BUDGET: $1,000 – $4,000
Editor and Team Writer Karla Cook from Hubspot couldn’t have said it better. “The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images”. What is the first visual representation of your business? It’s usually your logo. It’s what shapes your brand’s guidelines around your marketing collateral. It’s what sets you apart from the rest.
A comprehensive visual identity will include the following:
Estimated BUDGET: $1,500 – $2,500
It is the best way to show your audience who you are, what your business is about, and your overall look and feel — your big vision! Your imagery represents you, your products, and services! And, using the right images can boost your website’s conversions and get you connected better with your target audience.
At minimum a brand photographer will include:
I’ve hired professionals for my brand photography and it is absolutely worth the money spent. I’ve done both flat lay branding which showcases more my personality and the things I like and I’ve also had professional headshots done. Alternatively, both are mutually beneficial and assist in helping drive sales, grow my following and provide brand recognition for my audience.
Estimated BUDGET: $500 – $2,000
Copywriting is one of the most important investments you can make and for good reason! For instance, professional copywriting gives you that extra oomph, that polished (grammatically correct, no spelling errors) edge that influences your audience to “click here!”. It helps to sell your end goal, develop trust in your services and connect with your audience through strategic storytelling.
Copywriting also impacts your ability to rank on Google for SEO. However, I’m no SEO expert, but I do know that crafting purposeful content that targets the needs of your audience via targeted keywords will help your rankings. Use a keyword search tool like Niel Patel’s Uber Suggest to help you craft content for your webite and blog posts.
A good typical copywriting experience for a website should include:
Estimated BUDGET: $1,500 – $5,000
The sky’s the limit (depending on your budget obviously!) when it comes to your website design and development. For more of a DIY option, you can use something like Showit5 or Squarespace — no developer required and cost-effective for the budget-conscious business owner. If you have a bit more of a budget you can go with a custom-built or templated WordPress site. I offer both of these options to my clients!
Here’s what you can expect the deliverables to look like for a website design and development investment:
There are many moving pieces to having a successful website. I get tons of questions about the return on investment (ROI) of a website design. So here’s my quick response to this question! Your #1 goal is to increase your sales. Your ROI is based on your % of visitors moved to leads, your landing page conversion rates, the % of leads moved to customers, and the # of current customers subscribed to your blog/email. It’s got to have more than just a “pretty design” but a great user experience with the functionality supporting the requirements of your end goal. And most of all, it needs to capture your leads through an email opt-in to convert your audience.
Estimated BUDGET: $3,000 – $20,000
Your marketing toolbox needs to include the following:
Hiring a designer on retainer is one of best ways to streamline your marketing promotions to ensure your audience is receiving consistent, purposeful and data-driven content. Focusing on your marketing goals quarterly will allow you to stay focused, intentional and won’t leave you feeling too overwhelmed with over planning.
Estimated BUDGET: $500 – $2,000 (hire on retainer!)
In conclusion, when it comes to your baby (oops, uh, your business!), it’s hard to relinquish control for a rebrand. But let me tell you a secret — as soon as you let go and TRUST the process, real business development begins (and real revenue starts to generate!)
Hiring help is not only essential, but it’s also a pivotal turning point for your business growth. The feeling of “I can’t trust anyone else with my business!” is real. You may have been promised deliverables by a “ professional” in the past only to receive an end product that wasn’t on time, and simply didn’t work. As a business owner, I’ve experienced the same challenges – I get it! Before you leap, do your research, ensure the requirements of your project are well understood by both parties and know what the final deliverables are and when they will be delivered.
If you’re not sure where to start, let’s talk it over together on a free consultation call! I can 100% help you through this process and share my best recommendations based on your current situation — even if it may not be the right time for you to invest!
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Ashley Gadd is an award-winning digital marketing strategist, graphic designer, and educator who helps clients turn their squirrely ideas into captivating and strategic brands that convert. Blending her background in nonprofit marketing with her education in design, Ashley offers customer-centric brand experiences that connect the visual and strategic dots to give her clients the tools to build a sustainable and profitable business they’re proud of.
Use this worksheet to bring more clarity to your business! Let this be your first step before you tackle your ideal customer profile and buyer persona.
and bring much-needed clarity to your business.