Did you know that “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”?
In case you’re wondering if you should use social media or not, this fact should answer your question. But how can you make sure this is the case for your own online business? And on which social media platforms should you reinforce your presence?
The truth is, you should have a presence in as many social media networks as you can. However, I totally know that this can be time and money consuming, especially if you’ve just launched your online business. This is why you should focus on the most important ones for your niche or industry.
If your target audience is between 18-24 years old or between 25-34 years old, you may consider Instagram if you’re a coach, fitness trainer, creative entrepreneur or in the podcast world. If your online business selling products or services, Facebook is the top platform for both B2B and B2C businesses. If millennial women are your audience, then you should look at Pinterest as 83% of its users are younger women.
As you can see, choosing between different social media platforms depends on your business itself and your target audience. But how can you turn all this into profit? How can you start seeing your return on investment? It’s simple. Show up!
When you are looking to increase your reach on Facebook and Instagram, you have got to try Later. I use Later and really like the user-friendly interface. It also includes a hashtag lookup where you can pick and choose relevant hashtags for each post. You also have the option to save important captions you make as part of your library.
Instagram is not just another image social media platform – 1 billion people use Instagram and 500 million of them log in daily. It’s an amazing platform that can help your online business grow! This is why it’s even more important that you take some time to curate your feed and plan out your content. Planoly will help you to visually design your Instagram feed so you can see how it will look.
In case you are only using Instagram and Pinterest, Tailwind may be a great option for your business. On Pinterest, for example, you can schedule posts with the drag-and-drop calendar, bulk upload, and pin to multiple boards at once. I’ve talked to many business owners and they all swear by it noting that it’s increased their website traffic immensely.
When you have a lot of content to share, Buffer is a great option. One of the best things about Buffer is that adding content is very easy. You have a panel where you fill in the description, add an image, the social networks where you want to post, and when you want the post to be published. I’ve previously used Buffer, and I liked the simplicity of it.
Cloud Campaign is a complete social media tool for agencies who are looking to automate all aspects of their social as well as their clients. Besides allowing you to schedule your posts weekly, on a drip schedule or using dynamic triggers, this is also a great tool to store your creative assets. There’s also a client portal where you can invite brands to get involved in the creative process!
The dashboard of the eClincher is easy to use. However, what I really like about this social media automation tool is that it allows you to curate posts online with Pocket or with the Chrome extension. In addition, it will also give you suggestions and alert you about the type of content that is trending in your industry. And in case you just want to repost content that you already shared, you can do so easily as well.
This is one of the most complete tools for social media automation. Besides allowing you to schedule posts, you can identify influencers, track your keywords, monitor competitors, discover mentions, and even analyze your stats. However, there is a catch. Sprout Social is one of the most expensive options out there. If you’re an entrepreneur or small business this may not be within your budget.
With Loomly, you can finally have all your creative assets organized the way you want and like. In addition, you won’t have any problems scheduling your content ahead of time. One of the things that I really like about this social media automation tool is that you’ll get post ideas based on RSS feeds, social media best practices, date-related events, and trending topics. It really is a Social Media Manager’s BFF!
Scheduling your posts for LinkedIn, Facebook, Twitter, Instagram, and Pinterest is now easier and faster with SmarterQueue. In addition, you can use your evergreen posts as many times as you want. If all these still enough for you, the visual reports, competitor analysis, and the weekly summaries are a must.
Hootsuite is one of the most popular tools for social media automation. After all, it allows you to schedule posts in advance on different platforms. These include Twitter, Google+, Facebook, LinkedIn, Instagram, among others. Besides, you can do it all from one single dashboard. I remember using this tool when I first started my career in social media marketing in 2008, they were the leaders and have since paved the way.
If you’re looking to increase your engagement, grow traffic and rock it with thought out visuals and content that has your audience saying “YES! I need this!”, let’s schedule a meeting to talk strategy and exposure increase for your business!
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Ashley Gadd is an award-winning digital marketing strategist, graphic designer, and educator who helps clients turn their squirrely ideas into captivating and strategic brands that convert. Blending her background in nonprofit marketing with her education in design, Ashley offers customer-centric brand experiences that connect the visual and strategic dots to give her clients the tools to build a sustainable and profitable business they’re proud of.
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