Social media marketing can be a powerful tool for generating awareness, building authority, and even getting new clients for your business. Just remember:

When you’re on social media to represent your business, it can’t be a free-for-all. 

What do I mean by that?

Well, let’s check out 12 of the most common (and costly!) mistakes that business owners and entrepreneurs make on social media:

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Want to use social media marketing for good?
Then, avoid making these mistakes:

#1: Not Existing

If you don’t get in the game, you can never win

#2: Not Posting Enough

A dead-silent account is just as bad as no account 

#3: Using the Wrong Platforms

Determine where your audience hangs out and pick two platforms to focus your time on.

#4: Buying Fake Followers

Did you like Night of the Living Dead? That’s what you just paid for. 

#5: Not Obeying the 80/20 Rule

80% or more of your content should be non-promotional; not the other way around

#6: Being Unsocial

Do you ignore messages? Delete negative comments? Keep mostly to yourself? Not the best move.

#7: Unoriginal Posts

Copying and pasting a title and link does not a post make

#8: Trash-talking Customers

This approach won’t win you any new business

#9: Talking $$$

It’s a vanity stat, makes you sound greedy, and benefits no one but you. And, it’s rude to the customers that have paid you.

#10: Fyre Festival Marketing

You saw how far false advertisements will get you

#11: Advertising Discounts

Do you really want this to be the first impression of your business?

#12: No Strategy

Does it feel like you’re just throwing spaghetti at the wall to see what sticks? 

Social media marketing can do amazing things for your business. But you have to play by its rules… and stop making it be all about you, your agenda, and your bottom line. 

Want some help? Reach out today and let’s figure out the best direction for your social media marketing.

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